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Marketing Operations Assistant/Specialist - Seattle, WA - Tableau Software

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Tableau Software is one of the fastest growing technology companies in the world, with nearly 100% annual sales growth.  Tableau makes fast analytics and visualization products that help people see and understand data of any size or format. The company is on its way to becoming a large, market-defining company in the business intelligence industry and is next in a long line of high profile Stanford spinouts (e.g., Google, Yahoo, VMWare). Customers of all sizes use our products, from Fortune 500 companies, to video game designers, to scientists in the jungles of Central America, to high school principals.  Our software is for anyone with data and questions!  Additionally, Tableau’s web products(www.tableaupublic.com) are used by bloggers, journalists, and major media web sites to share data online as interactive visualizations.  Check out our products at: www.tableausoftware.com/product-tour.

Tableau’s culture is casual yet high energy. We are passionate about our product and loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Tableau offers exceptional professional and financial growth potential.

What you’ll be doing…

If marketing automation, data, and marketing campaign execution get your heart pumping, this might be the job for you. We have a great opportunity for a technically savvy marketer with a bit of experience…who loves systems, data, and analytics.

You'll work closely with our global marketing team that includes campaign managers, website developers, and field sales & marketing. You’ll support major projects that drive Tableau’s acquisition, conversion, and retention of customers in a global, multichannel, B2B marketing environment. Best of all, you’ll make a significant impact on our marketing, sales, and company performance. We’re looking for a driven self-starter who can execute it in an environment characterized by speed, fun, collaboration, and creativity.

Some of the things you’ll be doing include…

  • Automation and Systems: You’ll be a master of Eloqua. You’ll understand the ins and outs of lead management, marketing data, and analytics. You’ll recognize inefficient processes and apply technology and automation to solve them.
  • Campaign Execution: You’ll know how things get done. And you’ll teach other team members around the world the right way to execute campaigns and use our marketing technology tools.
  • Analytics: You’ll be a Tableau Jedi. You’ll use Tableau every day to answer questions about leads, campaign performance, conversion, and process. You’ll make Tableau dashboards that take our CMOs breath away (hopefully in a good way!).
  • Testing Guru: You’ll notice the small things. And they’ll bug you until everything’s perfect. You’ll use a variety of tools to validate and monitor various processes and system integration.

Who you are…

  • Experienced. 1-4 years working in a BtoB environment with some focus on marketing/sales systems and analytics. Experience with some kind of marketing automation technology. Experience with Salesforce.com and reporting tools is preferred.
  • Educated. College degree or equivalent related working experience.
  • Go-Getter.  Enthusiasm for what you’re doing and helping other team members. You should have strong desire to grow individually in marketing and at Tableau.
  • Adaptive personality. You will be working with a wide variety of characters from events people and web developers to business systems experts. The ability to communicate and work well with various groups is essential to getting things done.
  • Technologically proficient. You will be working with different technologies/applications and picking up new ones all the time, so the ability to learn things quickly and apply them is important. You have experience with Eloqua or another marketing automation system.  You have knowledge of Drupal (or other CMS), Salesforce.com, and Google Analytics - or other similar tools.  You are familiar with Tableau Software as well as HTML and other programming languages. You have some experience with Adobe products (Photoshop, Illustrator, etc).
  • Be a finisher: You will be responsible for taking projects from start to finish and getting upgrades, fixes, and new features into production. Not for the faint of heart.

To learn more about Tableau’s mission, please visit: http://mission.tableausoftware.com


Lead Generation Manager at HireRight Inc. in Los Angeles/Orange County CA

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The Job:  As Lead Generation Manager you will design and build effective demand generation programs, campaigns and processes to produce leads and acquire customers in order to support revenue goals.  You will also work with marketing team members to develop the right content – videos, white papers and webinars – to use in our campaigns.  We have a great setup with Eloqua and Salesforce.com. Some of your other responsibilities will include the following:

 

 

  • Own and Manage email campaigns including strategy, writing email copy, list segmentation and creating landing pages
  • A/B testing
  • Analyze and report on campaign performance
  • Develop and share campaign best practices with the team to improve future results
  • Generate and implement new demand generation ideas (e.g. lead scoring, progressive profiling, personas, data augmentation)
  • Work with 3rd party vendors to evaluate and execute campaigns on a cost-per-lead basis

 

 

Qualifications:

  • ·5+ years of email marketing and lead generation experience
  • Experience utilizing an automated lead generation solution (e.g. Eloqua, Marketo) and SalesForce.com
  • Solid understanding of the B2B marketing and sales funnel
  • Excellent writing skills
  • Bachelor’s degree or equivalent related work experience

 

Please contact jim.yang@hireright.com with resume or apply online at https://altegrity.taleo.net/careersection/jobdetail.ftl?job=07811

 

The Company: 

HireRight is a leading provider of on-demand employment background screening, drug and health screening and employment eligibility solutions that help employers automate, manage and control screening and related programs. More than one third of the Fortune 500, along with over 40,000 other companies, trust HireRight to deliver customer-focused solutions that provide greater efficiency and faster results, leading to better hires. HireRight is headquartered in Irvine, California and has offices and affiliates around the world. HireRight is a strategic business unit of Altegrity, a holding company with a portfolio of market-leading decision intelligence and information companies.

                                                                                     

The company environment is dynamic and reflective of the rapid growth and market aspirations of the company. HireRight is at a great point in its business maturity. We have infrastructure and process, but we’re still nimble enough to be creative, innovative and entrepreneurial.

What CRM system are you using?

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I'm interested to understand which CRM systems are most commonly used by Eloqua customers. We're using Microsoft CRM 3.0 which seems to be less than ideal for working with Eloqua... I'd love to work with SalesForce, but what are you using?

Native Encryption Capabilities

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The matter of security is coming up more often for us. Having the ability to encrypt a field in Eloqua that is being used for something like a blind form submit or in a personalized URL security should be something that you can do with ease and built into the application. Please promote this idea on the idea exchange if you'd like to have this feature added to Eloqua.

 

You can search for the idea by name: Native Encryption Capabilities

 

Thanks.

Unsubscribes and Hardbounces

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Hi Topliners Community,

 

Im anxious to delete all our hardbounce and unsubscribed records in Eloqua. That's great that Eloqua retains the status of when the record was removed in the case that they come through a list upload or form submission. What Eloqua does not retain is the lead or contact ID. So if they come through again and go through the integration program they will be created as a new lead. What are others doing to prevent this? I know I could add a step in the integration program to catch hardbounce or unsubscribe records before the external call is fired but then would have to develop a separate database outside of Eloqua to match email to lead ID...

 

I thought about adding records to a lookup table before deleting where I would add the email address and  lead/contact ID where if the email matches it would populate the lead ID via an update rule, although this currently is not possible (that I'm aware of).

 

I may be able to to accomplish this by some sort of dedupe or merge rule on the CRM side, but would really like this to be done on the Eloqua side.

 

Thanks
Ryan

What Marketing event are you looking forward to in 2014?

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I was unable to attend any Eloqua events last year, but I am looking forward to taking advantage of all the marketing events I can in 2014.

Eloqua Events

(how) Can I track use of Engage email templates?

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We are hoping to pilot Engage with our Sales teams, and I would like to be able to report on which email templates are being used, how often, and by who

 

This will help us track the value of the tool, and help Marketing create the right email templates

 

Is this possible?

It's MLK Day!

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It's Martin Luther King Jr's Birthday.  Do you have the day off?


Eloqua certification

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What types of eloqua certifications are there for developer/consultant?

how to get certified?

Where can i find all informations related to Eloqua certifications?

Soft bouncebacks

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If a person is a soft bounceback X number of times, is there a setting that once they reach that number of times they are considered a hard bounceback? Or, can a contact be eternally considered a soft bounceback?

Eloqua - SFDC standard integration

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Is there any drawbacks/shortcoming of using Eloqua - SFDC connectot?

In which case we opt for standard connector and for CAST Iron integration?

Marketing Ops vs. Marketing Automation -- Where Do They Intersect?

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The alphabet soup of marketing technology isn't necessarily getting any clearer.  We've got SFA, MOPS, MA, MRM, CRM, MCM, just to name a few.   But the two terms I see interchanged a lot, depending on the speaker/author, are Marketing Operations and Marketing Automation. 

 

Personally, I view MOPS as the technology to facilitate the "business", or operational side of marketing.  It helps streamline certain repeatable tasks and put some good boundaries around the natural chaos of marketing.  Marketing Automation (as we Topliners all know) is all about nurturing prospects into customers with amazing, targeted content.  But where does the business, "back end" of marketing meet the creative, strategic, "front end" of marketing?

 

One suggestion I'll throw out is that they intersect at the marketing calendar.  What I mean by that is, the best-laid marketing campaign is nothing without content ready for public consumption on a timely basis.  You can plan out all of the nurturing campaigns and events you want, but the creative and content in our whitepapers, emails, landing pages, or blogs, etc., HAS to be ready on time, or you've got a major content bottleneck.  Clearly-defined processes with timelines, approvals, responsibilities, and budgets are the boring, back-office piece that we marketers love to avoid...at our own peril.

 

I'd be interested to hear the thoughts of the community.  Anyone agree?  Disagree?

Using Dynamic Content

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I am curious as to how people are using Dynamic Content in emails, landing pages, and PURLs.  When you use Dynamic Content, how many variations do you typically create?

WFH: Do you get to Work from Home?

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My current job (and many that I have had) allow me to work from home occasionally.  Currently, I work from home once a week.

Webinar Tomorrow | Persona-Driven Content Marketing

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Hey Eloquans,

 

Just shooting off an invitation for a webinar tomorrow: Web Conversion Optimization - Aligning Content to the Buyer's Needs hosted by Get Smart Content and Sirius Decisions. Should have some good coverage on persona-driven targeting, relvant content, conversion optmization and personalization. Happy to have any of our Eloqua friends join us tomorrow Jan. 29th at 2pm CST. You can register here: [Webinar] Web Conversion Optimization: Aligning Content to the Buyer’s Needs | Get Smart Content

 

Look forward to seeing you there!

 

Megan


Mobile Optimization for All?

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Do you customize all of your emails and landing pages for mobile optimization?

Is there a newsletter for privacy/spam laws?

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I'm trying to find a newsletter that will notify my team if any email compliance laws/regulations change in the U.S. and/or internationally. Do you know of any newsletters or sites that regularly post updates on this subject? 

 

Thanks!

Spencer

What Drew You Into Marketing?

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Sometimes, the path to marketing is as clear as day, and sometimes, it's completely unexpected. Case in point, I actually got into marketing to stay away from number crunching and data analysis, and yet, I ended up being a data driven marketer anyway... Poetry Analysis to Data Analysis: My Road to Data Driven Marketing

What pulled you into marketing? If it's something outside of the options below, feel free to share your story in the comments.

How Many Lead Scoring Models Do You Use?

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For all the E10 users out there, I'm curious how many Lead Scoring Models you use simultaneously.  Meaning they are active, running and collecting scores, not dust.  I've gotten into a bit of a debate with Eloqua support and am looking to get a general consensus.

Display a Contacts record if they are existing Contacts in Eloqua from submitting e-mail address in previous Eloqua form

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Hi Folks,

 

 

Apologies if this is an easy question, but i'm new to Eloqua and I cant figure this one out, so hopefully one of you kind people cna point me in the right direction.

 

 

Basically I want to have one form on a hypersite were the user will enter their e-mail address and then click submit. On submit they are redirected to another hypersite which will display a form that contains certain fields from their contact record, if they are existing users I want the contact fields to be pre populated with their information, and clearly if they do not exist in the system the only field that will be populated will be the e-mail address.

 

My problem is that Im not sure how to get the fields to prepopulate on the second form, i know you can set them to prepopulate in the form builder, but im assuming when you load the form it needs to know what record you are looking the fields to be populated with, if it exists. All of this will be done within Eloqua itself, i.e. the forms and hypersites.

 

 

So simply i want to load contact details into fields on the form from the e-mail address that was selected on the previous form.

 

 

 

any ideas on how i go about this?

 

 

Any help is much appreciated.

 

 

kind regards,

 

 

Andrew Mc.

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