When I open the Overview from Batch Sends report on one of my emails, I am surprised to see a forms submitted metric. How does Eloqua know from an email report who has submitted forms? And what form is it reporting on? I can't seem to match the number it is showing me to a specific report linked to in the email or that is attached to the same campaign. I also see that there are two other form related fields - Email to Form Conversion Rate and Visitor to Form Conversion Rate. Can someone explain what this metric is and how it determines what form(s) to pull from?
Thanks,
Dave