A LookBook is the new way for Modern Marketers to engage busy audiences with your content and the story you’re trying to tell. The LookBook-Eloqua integration allows Modern Marketers to:
- Increase Engagement: Easily add LookBooks to your Eloqua emails and landing pages to make them more visual and engaging. Significantly increase your email CTRs and overall engagement with your content (average increase of 57% using LookBooks).
- Generate "Beyond The Click" Data: Lead score based on how Bob Smith actually engages with your content, not just what he clicked on. Know that he spent 53 seconds reading your product spec and 1 minute 23 seconds watching a case study.
- Higher Quality Leads = More Sales: Hand over better quality leads to sales and accelerate your sales cycles, while also improving the return on your investments in content and Eloqua.
The LookBook-Eloqua integration allows LookBooks to be dragged and dropped into Eloqua emails and landing pages, making them more visual, engaging, and useful.
LookBook Analytics provide “beyond the click” data on unique individuals’ engagement with the content of your LookBooks. This data is fed into Eloqua Custom Objects and can be used for lead scoring, segmentation, nurturing; campaign and program workflows; Insight reporting; and to inform future content targeting.
LookBook Key Features:
- Existing Channels: Easily embed LookBooks on Eloqua landing pages & emails to make them more visual and engaging.
- Engagement: Optimized for busy audiences, LookBooks let you focus attention exactly where you want it. Choose where files open and annotate the contents.
- Analytics: Get "beyond the click" data about your LookBook content (e.g. how long did Bob Smith spend on the White Paper? Or the video? Did he find it useful?) so that you can better lead nurture and target follow-up content.
- Lead Capture: Use lead capture forms within your LookBook to generate new, high quality leads.
- Third Party Content: B2B buyers trust third party content (e.g. expert blog post, analyst report, etc.). With LookBooks you can easily and coherently integrate third party content within your company's story.
- Repurpose: Give your content a new lease of life by making it "snackable" and combining it with other pieces of content.
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Requirements:
Although Eloqua does not charge for access to this app, additional fees and/or a subscription are required by the provider. Please contact LookBooks for additional details.
Company Overview
LookBooks help B2B marketers turn content into sales by giving you a way to engage busy audiences and track what’s working.
Use LookBooks to share the content you want your B2B buyer to see in a visual & engaging format and get engagement data "beyond the click" (e.g. how long did they read it? Did they find it useful). Combine third party content and your own into a coherent visual story - like this - that can be shared via existing channels (email, landing pages, social networks). To learn more about LookBooks and schedule a demo, please visit www.lookbookhq.com.