This is a listing of all past Power Hour recorded sessions, organized by topic category. Click the title to view the recording.
| Topic | Session Title | Presenter(s) | Description | Date Presented |
|---|---|---|---|---|
AppCloud and Cloud Connector Applications | Take your Existing Content & Make it Better: Calls to Action that Drive Leads and Engagement | Seth Lieberman, SnapApp | Interactive calls to action like "Test," "Assess," "Vote," and "Calculate" are proven to drive more engagement and leads and enhance nurturing. Learn how you can easily take your existing content and improve conversions by introducing more interactive formats into your content marketing and demand gen programs. | September 19, 2013 |
| The Disappearing Sales Process | Tory Upchurch, Get Smart Content | Learn how to improve engagement and conversion metrics by personalizing web content for anonymous leads versus known customers using Eloqua digital body language and Get Smart Content behavioral targeting tools. | August 1, 2013 | |
| Sitecore and Eloqua: How to get the best of both worlds | Shawn De Souza, and Muktesh Kandpal, eDynamic | Find out how the combination of Sitecore CMS with Eloqua marketing automation platform enables marketers to move prospects through the buying cycle quickly, convert leads to sales faster than with separate CMS and demand generation platforms. | July 18, 2013 | |
| Return on Investment in Video | Lance Shuldberg, Questionmine | Learn how to use Questionmine to exploit video assets in your marketing automation efforts. | June 13, 2013 | |
| Kapost: New Marketing Calendar Inside Eloqua | Toby Murdock, Kapost | Learn how to organize your Eloqua emails and campaigns inside the new Kapost Calendar app inside Eloqua. | May 21, 2013 | |
| Leveraging Videos for Lead Generation | Ian Hutchinson, Vidyard | Learn about leveraging video in an email Campaigns. | April 12, 2013 | |
| Take Your Eloqua Webinar Program to the Next Level with the ReadyTalk App | Mike McKinnon, ReadyTalk | Webinars provide a wealth of opportunities to interact with your audience and gather valuable behavioral data. Learn how to integrate ReadyTalk with your Eloqua webinar programs to capture registrations, increase attendance rates, drive fast, tailored follow-up, maximize conversion rates, and score and segment your audience. | October 17, 2013 | |
| Ten Tips for Getting More from Your Next Webinar | Anita Wehnert, ReadyTalk | As a Modern Marketer, webinars likely play a role in your marketing strategy. How do you get more from the time and energy you put into these programs? Hear how to target your content, design it for reuse, engage your audience, repurpose your webinar for ongoing content marketing, and more. You’ll walk away with advice you can put into action for your next webinar! | October 10, 2013 | |
| Contact and Account Nurturing with AdFocus | Chris Mann and Amanda Halle, Bizo | Did you know that you can now nurture the 94%+ of your website prospects that remain anonymous? Do you want to reach the 70% of your known contacts that don’t open their emails? The Eloqua AdFocus App, used in conjunction with Bizo, gives you the ability to nurture anonymous and known prospects as well as target accounts with targeted display and social advertising. Learn how to leverage this app to increase leads, pipeline and revenue in this fun Power Hour! | November 7, 2013 | |
| Accelerate the Buyer's Journey Through Your Sales Funnel | Nick Edouard, LookBookHQ | We need to increase engagement with our content. We need to tell a complex story to a busy audience simply and effectively. We need to figure out the ROI for our content assets. If this sounds familiar, we can help. With LookBooks plus Eloqua, you can generate beyond-the-click data. For example, you'll know that a contact read your product spec for 47 seconds and then watched your case study for 34 seconds. You can then use this data for lead scoring models, workflows, segmentation, and reporting insight. This session will explain how you can use LookBooks plus Eloqua to accelerate the buyer’s journey through your funnel. You’ll learn how to make your Eloqua emails and landing pages more visual and engaging, while also generating the data you need to produce high quality, sales-accepted leads. What’s not to love? | February 27, 2014 | |
| Making Your Website Smarter with Your Eloqua Data | Tony Upchurch, Get Smart Content | Use Eloqua digital body language data to personalize your website to address multiple buyer personas during different stages of the buying process. Learn how to increase the effectiveness of demand generation, lead nurturing, sales enablement, cross sell, and upsell campaigns by providing visitors relevant experiences across multiple channels. | April 25, 2014 | |
| Campaigns | E10 Templates | Vanessa Shayan and Sarah Hums | Let the Eloqua Marketing Experts team walk you through the available best practice templates in Eloqua. Why reinvent the wheel when Eloqua's best practice templates can get you started? | April 18, 2013 |
| Try to Buy Campaigns | Beth Lambert | Best practices and Best In Class customer examples for where a try to buy or trial campaign fits in with your overall nurturing strategy. | March 21, 2013 | |
| Welcome Campaigns | Susan Howard | What is a Welcome Campaign and the Welcome Campaign objectives. Dive into best practices on how to use a Welcome Program to introduce your company, products, services, and/or solutions to try to increase your company's reach. | February 21, 2013 | |
| Campaign Execution Workflow | Justina Allen | What happens when you have too many cooks in the kitchen? When people decide to add their own ingredients? Well, that could cause a mess when dealing with campaign execution. Join us as the Eloqua Marketing Experts team will discuss how this applies in our world as modern marketers. | January 17, 2013 | |
| Cool Campaigns Using Eloqua 10 | Chad Horenfeldt | Interested in finding out what other Eloqua customers have accomplished using the Campaign Canvas in Eloqua10? Listen in as Chad Horenfeldt, Director of Customer Success, describes some interesting and very cool ideas on how to build campaigns. | ||
| Customer Retention | Nadia de Villa | Why are customer satisfaction and retention important? How do we leverage Eloqua at Eloqua to manage retention and satisfaction? Learn about the New User Welcome Program - the automated way we welcome new users at Eloqua - as well as how we manage our quarterly Netpromoter surveys. | ||
| Campaign Strategy in a Complex Environment | Erica Lanyon and Ian Brown | There are many moving parts before, during, and after any campaign that make managing it complex. Regardless of your company’s business processes, you need to ensure that the effort put forth by the Marketing team matches the results of the Sales Team and your pipeline. In this roundtable discussion, join Oracle | Eloqua Marketing Advisors Erica Lanyon and Ian Ingar Brown as they ask questions around customer strategies for simplifying the complexities of end-to-end campaign management. | January 23, 2014 | |
| Contact Management | Creating Buyer Personas | Laura Cross | Learn how to develop an ideal customer profile, create buyer personas based on your company’s go-to-market strategy and leverage personas as a tool in your marketing and sales efforts. | |
| Nurturing Buyer Personas | Laura Cross | Learn how to create content and nurturing strategies based on your buyers' personas. | ||
| Classify Your Contacts with Custom Objects | Ryan Wheler | Need to boost your segmentation skills in Eloqua? Take your segments to the next level with Custom Objects. With new features released this year, Custom Objects are more powerful than ever and allow you to target the right contacts for any campaign. Learn how to use Custom Objects to: segment based on opportunity or purchase history; track complex relationships between contacts and multiple accounts; and communicate with contacts based on their role in an account. | November 14, 2013 | |
| Content Marketing | Getting Started with Content Marketing | Rob Barnhart and Mili Patel | You’ve heard of Content Marketing, but you haven't started yet. Chances are, someone has told you that Content Marketing is the way to market. You understand the concept, but where do you begin? How do you develop a successful content strategy? We understand that kick-starting such a culture shift in your marketing organization can seem intimidating, and starting is often the hardest part. Join Marketing Advisors Rob Barnhart and Mili Patel in a discussion on how to dive into the world of Content Marketing. They'll talk about everything from personas to content mapping and content vehicles. You'll learn the first few steps along the path to successful content marketing. | February 6, 2014 |
| A Case for Content Marketing | Joe Chernov | This session builds a case for content marketing by looking at the ways Eloqua has teamed with designers to attract influencers, engage its community and drive revenue. | ||
| The 5 Ps of Content Marketing | James Paden, Compendium | In this session you will learn how to plan, deploy, and track content at both the persona and customer engagement level and how to re-purpose content across departments and channels. | May 9, 2013 | |
| C is for Cookies, Castles, and Content: How PBS Uses Eloqua to Engage Users | Michelle Chaplin, PBS | Learn how PBS creates content that engages visitors, helps build robust profiles, and converts contacts into donors. | May 22, 2014 | |
| CRM | Integrating Eloqua with Your CRM System | Melissa Kowalchuk | This session provides a conceptual introduction into CRM integration. It delves into the key components and mechanisms involved, as well as addressing some of the important ‘gotchas’ and aspects to be aware of before embarking on an integration. | December 12, 2013 |
| Data Management | Segmentation | Leigh Burger | Teach me to fish! Think of your contact database as an ocean filled with fish...how do you catch the big ones? Learn how to identify segments and locate key target segments within your database. | |
| The 4 C's of Data Quality -- Part 1 | Chris Petko | Make sure your data is: consistent, complete, current and correct. | ||
| The 4 C's of Data Quality -- Part 2 | Chris Petko | Setting the gold standard for data, leveraging technology, assigning ownership. | ||
| Five Data Quality Issues and How to Fix Them | Ian Brown, Joe McKenna, Manu Kaushik | One of the biggest struggles marketers have is data – how to get and keep it clean so they can properly segment and personalize their communications. When you look at the problem as a whole, it can be overwhelming. Taking it step-by-step helps. This session will break down five key marketing data challenges and provide practical solutions to help you solve them. | December 5, 2013 | |
| Emails | Email Deliverability: From Suck to Success | Kristin Connell, Senior Manager, Marketing Operations at Deltek | Learn five concrete steps you can take to improve your email deliverability. | April 25, 2013 |
| Email Editor and Design | Ryan Wheler | Learn how to work with the Email Editor in E10 from an experienced Eloqua support professional. Explore some helpful email design tips that can take your emails from good to great! | ||
| A/B Testing | Jennifer Rodrigues | Are you sending the best email possible? Run a simple A/B test in Eloqua to determine if there are some winning attributes that you can incorporate into your emails in order to optimize your open, click through and web traffic rates. [Uses Program Builder, which is available in both Eloqua9 and Eloqua10.] | ||
| European Union Privacy Laws | Dennis Dayman | Learn from the expert, Dennis Dayman, on what European Union privacy laws you must respect and adhere to when sending emails to that region. | ||
| Email Deliverability and Sender Reputation | Dennis Dayman | Learn how to understand your Sender Score and what factors influence it. | ||
| Responsive Email Design | Christopher Dickey | Are you looking to optimize your mobile communications? Responsive templates are a great way to differentiate your email in a mobile inbox. In this session, you will learn how Eloqua’s Responsive Templates work and how to customize them effectively and efficiently. We’ll also look at some examples of how you can create your own Responsive Templates. | October 31, 2013 | |
| Events | Events Module Best Practices | Sarah Hums and Rob Barnhart, Marketing Advisors from Oracle | Event management is a multi-faceted and all too often stressful part of the lead generationand marketing mix. This Power Hour will cover the functionality available in Eloqua’s Events Module and the use cases it was designed to solve. | August 8, 2013 |
| Managing Registrant and Attendee Lists | Bianca Goree | Learn how to create shared lists for event registration and event attendance. Understand how to incorporate these lists into your event campaigns. This session is intended for Eloqua 10 users. | ||
Lead Nurturing, Scoring and Management | Lead Scoring: To Infinity and Beyond | Alexandre Papillaud, Director, Global Demand Center at McAfee | Lead scoring is the first milestone you probably achieve when you start your marketing automation journey...and then? How often do you look at it? Is it performing as you think? Learn how McAfee re-visits, measures and tweaks their scoring program to keep it a finely tuned machine. | July 25, 2013 |
| Lead Scoring | Beth Lambert and Kimberly Peters | Walk through how to interpret and modify your existing lead scoring matrix as well as tour some of the newest features in the E10 lead scoring engine. | May 16, 2013 | |
| Lead Management: Part 1 | Chris Petko | In this session, Chris reveals Eloqua’s marketing operation processes and practices as it relates to lead management. | ||
| Lead Management: Part 2 | Chris Petko | This session will focus on how Eloqua has successfully approached lead management in terms of lead scoring. | ||
| Digital Body Language: What Can We Be Doing with It? | Tracy Milligan and Kimberly Peters | Join Tracy Milligan and Kimberly Peters, Marketing Advisors at Oracle|Eloqua, for a roundtable discussion on digital body language and what you can be doing with it. Discuss what digital body language means to your organization, how you use it to gain knowledge of your buyers and customers and how to engage with them. | March 6, 2014 | |
| Funnel Stage Definition: The First Step to Alignment | Melissa McConnell and Bobette Turco | At each stage in the funnel, it’s important to organizationally agree upon what defines a lead, who owns that lead, and what actions should be taken. Join Oracle Marketing Cloud Advisors Melissa McConnell and Bobette Turco for a roundtable discussion. We will hear from our panelists, Stephen Macatuno from Cvent and Jenna Lynch from ADP, and and you on your approach, what worked, and things to consider. | June 5, 2014 | |
| Reporting and Analytics | Making Smart Decisions from Your Marketing Reports | Michelle Burrows, VP of Demand Marketing at inContact | Sure, you're pulling together great data and reports for your leadership team, but are you making smart decisions based on what you're seeing? Do you know when to increase spend or when to cancel a campaign? Hear how the folks at inContact (2012 Markie winners for "One View of the Truth") make smart decisions based on their marketing dashboards and learn how you can, too! | September 5, 2013 |
| Closed-Loop Reporting | Beth Lambert | Learn how to "Close the Loop" on your reporting by using CRM fields in conjunction with Eloqua to track lead and contact stages for forecasting and revenue attribution. | June 20, 2013 | |
| Eloqua Reporting and Google Analytics | Gaea Connary | Many marketers and website analysts use more than one reporting tool to track their visitor behavior. Different tools have different strengths and may report different numbers -- seemingly for the same metric. In this session, we’ll discuss best practices for using Google Analytics in conjunction with Eloqua Reporting, and tips to help you get the most from each to track success for your website and marketing objectives. | August 16, 2011 | |
| Closed-Loop Reporting | Jennifer Horton | Learn what Closed-Loop Reporting in Eloqua really means from the resident expert, Jennifer Horton. Find out the steps you need to take to realize the benefits of this part of the Eloqua application. This recording speaks to Closed-Loop Reporting in both Eloqua 9 and Eloqua 10. The presentation walks viewers through basic definitions, set up process and an understanding of the relationships between Eloqua campaigns, contacts, accounts, opportunities and revenue. | September 6, 2011 | |
| Creating Custom Dashboards with Insight Analyzer | Andrew Morari | Do you want to be able to see your most important reporting data in a visual summary so that you can review it quickly? Are you still new to the world of custom dashboards? Creating your own custom dashboards is a great way to view marketing metric results and target your need-to-improve areas. This session will walk through the creation of a custom dashboard in Insight for Analyzer users. It will also help answer some of your “What is that for?” questions. | January 31, 2014 | |
| Maximize Responses with A/B Testing | Isabel Chetta and Molly Thornburg | It is recommended to do A/B testing often. You have metrics for your campaign, and you know which metrics you should pay attention to, so what now? This session will show you how to draw hypotheses from your data and imagine multiple possible scenarios for the content of your campaign. You can then test these options through A/B testing so you can maximize your campaign responses. | March 13, 2014 | |
| Creating Custom Reports with Insight Analyzer | Michael Seto | Get your feet wet in Insight and learn how to create your first custom report from scratch using the Insight Analyzer license. This session will walk you through the process of using attributes metrics and filters to create a custom grid report in Eloqua Insight. | June 19, 2014 | |
Sales Enablement | Sales Enablement Best Practices | Bobette Turco, Marketing Coach and Kimberly Peters, Marketing Advisor from Oracle, Meagen Eisenberg, VP, Demand Generation at DocuSign | Join us to hear from Markie award-winner Meagen Eisenberg, VP of Demand Generation at DocuSign, about the creative ways she has enabled her sales team to make the most of Eloqua’s sales tools. | July 30, 2013 |
| Sales Enablement: The Herding Cats Methodology | Melissa Madian | How does an organization roll out process and tools to a sales force in order to maximize adoption and retention? In this session, you will learn some tips and techniques to develop, test and rollout methodologies to help enable your field teams be successful. | ||
| Sales Enablement + Content Marketing = Results | Marilyn Cox, Director of Marketing Communications, Cincom | To effectively use Eloqua Sales Tools, you must have the right content and context. Learn how to define what content works and how Eloqua analytics can uncover content opportunities. | May 23, 2013 | |
| Social Media | Social Media Tracking | Kimberly Peters, Marketing Advisor from Oracle | As social media becomes an increasingly relevant environment in which your prospective buyers learn about your industry or your solutions, you need a way to understand its influence from a marketing perspective. This Power Hour will cover everything from getting started with social media in Eloqua 10 (tracking sourced visits to blogs, landing pages, and so on) to reporting tips and tricks. | September 12, 2013 |
| Success Stories | From Pathetic to Precision: 5 Strategies for Making Marketing Automation Work | Mike Bernard, Digital Marketing Manager at GovDelivery | Learn five things GovDelivery did to really make marketing automation work. | June 27, 2013 |
| Intermec's Journey to Marketing Automation Success | Bobette Turco (Oracle) and Kimberly Prescott (Intermec) | Learn how one of our customers, Intermec, went from having no marketing automation to doubling their amount of emails sent, creating several nurture programs, implementing effective lead scoring and having 4 Masters accredited users on a global team – all in a period of one year. Learn the steps Intermec took to achieve this success from their Sr. Manager of Lead Management, Kimberly Prescott. | ||
| Customer Success Story: Webinar Automation | Roger Early | Are you challenged to completely redesign your existing manual or semi-automated webinar campaign with full automation? Thermo Scientific certainly was! Moving to an automated process, the eMarketing team completely redesigned the customer experience. Changing from a manual to an automated process flow reduced work time by eighty-three percent (83%). Markie finalist and winner, Roger Early, will share his insight on his team’s highly-successful webinar program (#1 lead producer) using Eloqua and Adobe™ Connect™. Note that these insights can be applied to integrations with most other webinar applications. | November 21, 2013 | |
| Welcoming Customers with Automated Nurturing: Hoovers First Year Welcome Program | Ryan Randal | The deal is closed, now what? How do you turn a new customer into a loyal customer? In this session we’ll take you through how D&B leveraged Eloqua to develop an automated life cycle strategy focused on onboarding, education, and renewals—while not forgetting about upselling. We turned a manual, fragmented execution strategy into an automated solution that created efficiencies and improved customer experience. We’ll walk you through our approach and discuss system integration, segmentation, and personalization. Join us to find out more! | February 13, 2014 | |
| Using Eloqua | Program Builder in Eloqua 10 | Bianca Goree | This recording covers the basics on using programs in Eloqua 10. Specifically, it will discuss the reasons to use programs in Eloqua 10 (data automation), the building blocks of programs (steps and decision rules), putting it all together, and some example use cases (looking at a pre-built Lead Scoring template and a pre-built A/B Test template). | September 20, 2011 |
| E10 Configuration and Administration | Anirude Gurcharn | This Power Hour walks through some specific installation and configuration tasks that are handled by administrative users in Eloqua. This session covers: - Creating new contact fields - Creating contact views - Creating new Eloqua users and adding them to various security groups - Creating email field merges and form field merges - Uploading company logos (to be added as default images to form confirmation landing pages, subscription pages, and so on) - Creating/managing email headers and footers | ||
| Tracking Form Referrers with Query Strings and JavaScript | Chris Dickey | Have you ever wanted to find out where your contacts are coming from before they visit your landing page and fill out your form? This session discusses how to capture this information and pass it to Eloqua using query string values, hidden fields, and a bit of JavaScript. | May 1, 2014 | |
| Web Best Practices | Landing Page Best Practices and Optimization | Laura Cross | Learn the ingredients for building landing pages that convert! | |
| Other | Revenue Performance Management | Chris Petko | Understand the meaning behind "Revenue Performance Management." What is RPM? What levers can you pull to make positive impacts in your business? Join this session to get an exclusive direct line into how Eloqua is approaching its own RPM strategy. | |
| The Top Five Reasons Customers Call Eloqua Support and How to Fix Each One | Chris Chan | What are the common pitfalls and problems that Eloqua customers face? Get a tips and tricks session focused around the top five most common reasons that customers engage a product support representative. | ||
| Integrated Forms | Chris Campbell | Learn how to integrate your corporate forms, hosted outside of Eloqua, with your Eloqua instance. This session is an overview of how form reposts operate, how the data is mapped back to the Eloqua environment, and everything in between! | May 20, 2011 | |
| Automation Strategies with the Eloqua APIs | TJ Fields and Chris Campbell | Application Programming Interfaces (APIs) have a lot of power to do a lot of different things, and Eloqua's APIs are no exception. To really take advantage of what APIs can offer, it's important to know what's possible, and what's needed to get it done. In this session, our technicians will discuss some of the most common use cases for the Eloqua APIs, including creating and updating Eloqua contacts, accounts, and custom object records. You'll also learn about best practices and what you need to do before you get started. This session will cover Eloqua's REST and Bulk APIs. | March 27, 2014 | |
| Success Planning | Vanessa Shayan and Greg Huckabee | When defining your marketing program’s success, it’s important to understand the business drivers influenced by marketing, identify quick wins, and create milestones that measure success. Join Oracle Marketing Cloud Advisors Vanessa Shayan and Greg Huckabee for a roundtable discussion. We will hear from our panelists, Erin Cox from Deloitte and Patrice Greene of DemandGen, and from you on your approach, what worked, and things to consider. Join the conversation! | May 8, 2014 |