While marketing automation is a great catalyst for marketing and sales teams to deliver better ROI to the business they’re supporting, it is one thing to have marketing automation software but implementing and using it effectively is a different story.
Find out how marketers can use automation software effectively to increase customer engagement and improve ROI.
Bill McNamara, Marketing Decisions CEO, shares with ‘MAD Week’ his top 5 tips for marketers embarking on the automation journey.
Marketing Decisions is a platinum sponsor of MAD Week 2014 and facilitating a roundtable at Marketing Connections 2014.
For more information about MAD Week events, download the official event agenda here.