We just got out first Eloqua campaign results and looking at the data there are a lot of questions that pop up. Question like what does this all mean? Is this email better then the others? What is the best practice for follow up calls on Lead Score? What is the best practice for Lead Scoring? Do we have too many? How do we eliminate Lead Scoring from contacts that are already an opportunity/ working with us? ... and the list goes on.
I am trying to find more info on what other people have done regarding BEST EMAIL practice and results. Does anyone have any tips of campaigns or Lead Scoring/ Follow up on those leads? Or please share links to other discussions and/or documents of best practice on how to analyze data and how to compare our results to others. I would love to hear everyone's tips on what it means to run a successful campaign and Lead scoring program.