Revenue Performance Management, or RPM, is a business strategy to help create and sustain growth. This is good news for every level of the business. Once you are aware of how individuals move from interest to consideration to purchase you can start to predict how others will move down that same path. If you know your buyer well, you can predict their next move.
So how can you harness the power of RPM? How is revenue impacted by the choices you make around data management, campaign planning and lead scoring? How can you measure your progress? Where should you start? These are big ideas, and Eloqua University’s best practice series on RPM breaks the concepts into bite-size pieces to help you develop and grow, both as an individual contributor and as a business.
The series of classes begins with a one-hour web based training (WBT) Introduction followed by three instructor led training (ILT) sessions:
- RPM: Introduction (1 hour WBT)
- RPM: Targeting & Segmentation
- RPM: Effective Nurturing
- RPM: Lead Quality
These classes are part of the Modern Marketing Luminary program launched in January 2014. For more information on obtaining your Eloqua Masters or the Modern Marketing Luminary program, visit this page here.
Have questions about the RPM curriculum? Leave a comment below or contact us directly at eloqua-university_ww@oracle.com