To earn the Modern Marketing Luminary title, an individual will be required to successfully complete the following THREE things:
- Luminary Exam
- Hands-On Practical
- Thought Leadership Blog Post.
This document includes the criteria for Step 3, the thought leadership blog post. The goal of your blog post will be to showcase a Campaign or strategic initiative that was implemented as a result of what you've learned from Eloqua University and the Topliners community. You can begin drafting this post at anytime, but it should only be published after you have completed the Exam and Hands-On Practical. Submission deadline for the 2015 Luminary is December 15, 2015 (no exceptions).
The blog post must include, or answer, the following:
- Describe the marketing challenge you were trying to solve with your campaign or strategic initiative.
- What goals did you set at the start of your campaign to validate success?
- How did you benchmark or document your current state?
- Describe your campaign or initiative and the steps you followed to implement.
- Which Eloqua University class, or classes, directly influenced this campaign? (Here is a helpful link to our course list if needed.)
- How has this campaign impacted your business? Where possible, share the measurable statistics – percentage of revenue, response rates, in addition to campaign performance.
Additional items to consider:
- Is there anything you would have done differently? Or elements you would change as you go forward?
- How did you leverage the Topliners community when creating this campaign?
- Multimedia rocks! Where appropriate, consider adding screenshots, video and/or links to support your post.
- Recommended length is 500 to 1,000 words. Save the rest for your Markie submission!
- Have fun! Sharing your results, proving the impact you’ve made, is what being a Modern Marketing Luminary is about.
Are You Ready?
If you answer YES to both of these questions, you’re ready to publish your blog post!
- Have you passed the 2014 2015 Luminary Exam?
- Have you received confirmation that you passed the Luminary Hands-On Practical?
Creating and Publishing Your Blog Post
To publish your blog post log in to Topliners and navigate to the Eloqua University group. Select the Write a Blog Post link on the right side of the page. In addition to the content elements noted above, your post must also include the following:
- TAG – In the tags field, add one for “Luminary”, in addition to any others you may want to use.
- CATEGORY – Check the box for “Luminary Thought Leadership” category
If you would like to Preview your post before publishing, or need to save and return to your post at a later date, select Save Draft. To find your Draft in Topliners, navigate to Content on the top Navigation and select Drafts in the left sidebar. Open your blog post and select Edit in the right side bar to begin editing. When you have completed your post, click Publish at the bottom of the page.
 | REMINDER! This should be the last step in the Luminary process. Once you publish your blog post, remember to submit the Application for Luminary Status. Best of luck! |