| Term | Definition |
|---|---|
| Campaign | Marketing in Eloqua10 is based around the use of campaigns which can be built out using Eloqua10’s Campaign Canvas. Campaigns in Eloqua10 serve two purposes: To provide an easy drag and drop interface to automate your marketing communications, and to provide roll up reporting which gives you a holistic view of how your marketing effort is performing as a whole. This functionality can also be extended to include ROI reporting by implementing Close Loop Reporting in your Eloqua database. |
| Shared Content | Shared content is reusable content snippets that you can create once, then reuse in different emails and landing pages. It allows you to "build once, re-use everywhere" for your most valuable common pieces of content. Shared content sections in Eloqua10 replace Eloqua9 Content Sections and Include Content. |
| Dynamic Content | Dynamic Content allows different email or landing page content to be substituted depending on rules and associated criteria. Dynamic content sections in Eloqua10 replace ADC and Content Substitutions from Eloqua9. |
| Segment | Contact Segments are the primary way of grouping contacts in Eloqua10, and are used to define the members of a campaign. Contact segments can be created using any combination of Contact Filters, Contact Lists or uploaded contacts. Segments replace Distribution Lists from Eloqua9. |
| Shared Filter | A shared filter is a contact filter that can be used across multiple segments. Shared filters are the equivalent of Contact Filters from Eloqua9. |
| Shared List | A shared list is a static list of contacts that can be used across multiple segments. Shared Lists are the equivalent of Contact Groups from Eloqua9. |
| Eloqua Insight | Eloqua Insight is the name of the business intelligence tool that is used manage reporting in Eloqua10, it replaces the Report Console from Eloqua9. |
| Cloud Component | A Cloud Component extends the functionality of Eloqua Landing Pages in Eloqua10. It pulls content or logic from Eloqua or from 3rd parties, and displays it on a landing page. Examples include: Progressive Profiling Forms, Twitter Feeds and Facebook Social Sign On |
| Widget | You can customize your Eloqua10 home screen by adding a selection of widgets which will display useful information when you log into Eloqua. You can use widgets to display such information as upcoming scheduled campaigns, recent email sends or data from Eloqua Insight reports. |
↧
Eloqua10 Update - Glossary of Terms
↧