Apply Here: http://jobvite.com/m?3hrwdgwc
Please PM or Email me if you have any questions!
As a Marketing Automation Specialist at Return Path, you will support the worldwide marketing teams in implementing and testing demand generation programs.
- Provide support for the design and testing of timely and flawlessly executed marketing campaigns.
- Assist with list management: segmentation, cleansing, de-duplication, data integrity.
- Troubleshoot email template, link tracking and marketing campaigns.
- Collaborate with key stakeholders to understand market needs, identify gaps and recommend actionable program enhancements.
- Support the Marketing team with ongoing projects and processes
- Monitor and analyze the effectiveness of campaigns and provide guidance and best practices for areas of improvement
- Assist with scoping new program development for demand generation campaigns
What does it take to be successful in this role?
- 2+ years of email marketing experience
- Experience with Marketing Automation systems (e.g. Eloqua, Marketo, Hubspot) or Email Service Providers (e.g., Responsys, ExactTarget).
- Exposure to CRM (Customer Relationship Management) software such as Salesforce.com, Siebel on Demand, etc
- Strong analytic skills.
- OCD level of attention to details
- Working knowledge of HTML/CSS/JavaScript a plus
- Strong sense of ownership and initiative
- Collaborative, flexible approach
- College degree in Marketing or related field
- Experience with database management functions, including list management, cleansing, de-duplication, list appending, data validation and segmentation
- Experience with Excel
- Solid communication skills - both written and oral
- Outstanding attention to detail with superior time and project management skills
- Self-motivated, confident, energetic and creative team player with the ability to interact effectively and professionally with individuals at all levels within marketing and across other departments.
- Ongoing industry awareness and education around marketing automation best practices
In addition to the above, you must be a good fit at Return Path. To be successful here, you must demonstrate Personal/ProfessionalGrowth, Professionalism, Execution, and Strategic Thinking; have a Positive Impact and a great sense of humor.
What it's like to work here
It's great! From the CEO and senior management team to the newest entry-level employee, we are a company that cares a lot about fostering a great work environment and a fun, energetic, success-oriented culture. We have a strong philosophical believe that our people are our most important assets. And we don't just pay lip service to that phrase -- we incorporate it into our policies, and we live it every day. Yes, that philosophy means we have generous "traditional" benefits, but it also means we take a lot of time to focus on high quality management and leadership, and time to make sure everyone in the company is in the right job, knows how his or her job contributes to the overall company mission, and has a clear sense of learning and career growth. We have great employee retention over the years because people love coming to work here and really feel like they're part of something special. For more information visit http://www.returnpath.com/www.returnpath.com