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How to keep away from sending the same content twice?

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Hello guys,

 

Are there a best practise on how to avoid sending the same content twice?

 

I am currently looking on a "knowledge library" where we will share our content pieces on our website for download, gated and not gated.

 

Most of our content pieces are currently also part of different nurturing streams.

 

How do you approach this? Do you keep the nurturing as is and ignore the possibility that a lead might get/read the same piece twice?

 

Or do you manage this in some way? If so how?

 

thanks!

 

Andreas


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