The BlueKai Audience Data Marketplace is the largest digital data marketplace in the world and one of the most valuable components of the Oracle DMP. The Marketplace includes data on over 200 million users from more than 200 providers organized within more than 30,000 data categories. With so much data in so many categories, navigating the data taxonomy on one's own can seem overwhelming initially.
This 10 minute QuickCast provides an overview of the data types, categories, and providers available in the Audience Data Marketplace, so that DMP users may be more efficient and maximize the value of third party data purchases, data activation, and marketing with the Oracle DMP.
What is a QuickCast?
A QuickCast is a short recording or demonstration that quickly teaches a modern marketing best practice. Check out the full library of QuickCasts by logging in to Eloqua University, clicking Course Library in the navigation menu, and browsing the All Self Paced category.
As the designer of this course, I would love to hear your thoughts and feedback about it. Please, feel free to leave any comments, questions, or suggestions below.
Cheers,
Greg