How do we set the option so that a contact in a single segment is supposed to receive multiple emails on campaign canvas one time activatio!

OR

A contact is put in 5 different segment and are associated to 5 email assets (Country_wise) in same campaign canvas , on campaign canvas activation I found only 1 email is send irrespective of 5 emails?

Seems we have had this guy for years! Leigh how long has image remained the same?  Who is he?

Good marketeers would keep their content fresh so what shall we do?

I'm curious if most Eloquans design emails and landing pages within Eloqua or if any other tools are used (e.g. Dreamweaver). If you use other tools, please tell me what you are using.

Hi!

I am working on a microsite that is going to sit on a different domain than our Eloqua account. Before I start hacking in Wordpress I thought I'd get the very basic form working on a plain .php page, but for some reason I can't get it to work.

The form shows up allright, but when I submit it I get an error. This is my first stab att Eloqua (I am a Marketo guy...) and I can't really seem to wrap my head around this.

I have inserted the general tracking code in the head, the form script after that. I have included the hidden fields... but still I can't get it to work. I am sure that there is some noobie mistake(s) involved, so any direction from you seasoned users are much more than welcome.

I have my test form here: http://thomasnorden.com/tobiidynavoxform3.php

BR

Thomas

Hello everyone,

A Rookie question:

We have found a scenario where we might have issues ending up out of sync (Eloqua and SFDC) which might cause issues for another software.

Do decrease the risk of ending up in that situation we are thinking about running our Auto Synchs every 0.5 hours instead of every 2 hours as we do know.

I looked in this discussion

CRM Integration: Auto-Synchs

But couldn't find any reason there why not to run my Synchs every 0.5 hours instead.

Anybody know of any reasons why not to go from 2 hours to 0.5?

Thanks a lot for your help!

When you are at a live, in person Networking Event, What tool have you found works the BEST to build your network?

Use more than 1?  What worked the BEST and tell us WHY!  Inquiring minds want to know

Does anyone know how many languages Eloqua supports? I can't find such info anywhere... not on the website, not on Topliners.

Hi,

I am using REST API to work on Eloqua related objects. Now I found there is only one get api but no put and post api for Forms object (REST API - Accessing Forms), then how do I update modified stuff back to Forms in Eloqua? Please advse. Thanks in advance.

I just migrated to E10 and I cannot figure out how to delete test form data. My entire sales team decided to submit an event registration form as a test, but they're not actually meant to be registered. I'm being asked to remove them from the form submission data report. Is this possible in E10?

I know I can remove them from the shared list, but the problem is this form is collecting a bunch of data that we're not saving to the contact table, so it will not appear in the shares list fields, it can only be seen in the form submission data report.

Profile Confusion Overview

Understanding the Links and Limitations of Implicit & Explicit Data

Note: Although the concepts and labels included in this article apply to all versions of Eloqua, the screencaps display the Eloqua 10 interface.

‘Profile confusion’ is actually not an issue that is specific to Eloqua itself. It is based on the general limitations that come with tracking implicit visitor information on the Internet.   
The first thing to note is that a Contact's form activity history (captured in the contact record activity log) and the actual data that is entered in the form (captured via the form submission itself) are referencing completely different tables:

  1. Contact Activity History                                                        2. Form Submission Data

Contact Form Activity

A Contact's form activity (and other web based activity) is pulled from the Visitor/Profile table, which is referred to as "implicit" data - it implies or assumes that the current cookie profile that is tied to a user's most recent web session should be linked to the matching contact record, if a record already exists.

So, if the current cookie profile (on my local computer) is ‘timo.reimann@eloqua.com’, and I submit a form, Eloqua will assume that my activity should be tied to the matching contact record (timo.reimann@eloqua.com), regardless what email address I entered in the form submission. When the form gets submitted, Eloqua will do a look-up for that email address on the Contact table, and if the record is found, a Profile-to-Contact linkage will generally be made.

Now, if I should submit the same form again, but this time with a different emailaddress (i.e. timo.reimann@gmail.com) and without clearing my browser cookies first, the activity will still be associated to my original contact record (timo.reimannn@eloqua.com) instead of the newly created contact record (timo.reimann@gmail.com). This is because the former contact record is what matches my current browser profile, which to this point, has not been changed or cleared from the browser. It is important to note that a Profile-to-Contact linkage works on a 'one-to-many' relationship: A Contact can have multiple Profile associations, but a single Profile can be linked to only one Contact.

1. First Form submission with email address ‘timo.reimann@eloqua.com’ is linked to the ‘@eloqua’ contact record:
   

2. Second Form submission with email ‘timo.reimann@gmail.com’ is linked to the same ‘@eloqua’ contact record:
   
3. The newly created ‘@gmail’ contact record has no Profile linkage, and therefore, no form submission activity:
   

Form Submission Data

The data in the Form Submission Data report, on the other hand, is captured from the form itself, which is referred to as 'explicit' data - the data that is provided to Eloqua explicitly by the Contact or Visitor, captured through the form fields. Taking the same example noted above:  We confirmed that after submitting the same form a second time with the ‘timo.reimann@gmail.com’ address, the activity would still get linked to the ‘timo.reimannn@eloqua.com’ contact record. If you look at the Form Submission Data report, however, you would see the ‘timo.reimann@gmail.com’ address in the report table, not ‘timo.reimann@eloqua.com’.  This is because the Form Data is explicit information that was provided to us in the form by the Contact directly. The Form Submission Data will include ALL form submissions in the report, regardless of the profile association.

1. First Form submission with email address ‘timo.reimann@eloqua.com’:
   
2. Second Form submission with email address ‘timo.reimann@eloqua.com’:
   

In summary, the Visitor Table (in this case the Form Activities log) should not be confused with the 'Contact' or 'Form Data' tables.

How does Profiling Work?

Now that we've clarified the difference between Form Activity and Form Data and how it is collected by Eloqua, I will expand a little more on Profiling as it pertains to specific scenarios.

Again, Profile data is pulled from the visitor's cookie information. In the case of a form submission, the Eloqua cookie will pull the aggregated visitor/profile information from the current session, and will then attempt to associate that profile to a contact record. If the current cookie session is associated to a different profile or if the browser cookies are disabled, it will mean one of two things:

1. In the case of former, the Form Activity is linked to a different contact record.
2. In the case of the latter, no profile association is made whatsoever.

Given the former scenario, it is possible that the Form Activity could be associated to a different contact record, if the look-up finds an existing email address that matches the current profile. This often happens when the form submitter has more than one Eloqua contact record or is testing with multiple email addresses. To get around this, the user would need to clear their browser cookies completely and start a new session. Alternatively, they could run multiple browsers with different cookie profiles (one browser for each profile).

Why is my Contact missing Profile Activity?

There are a number of reasons that you may not see form activity (or other types of Profile related activity) in the Contact Activities log:

1. The visitor (who submits the form) may be associated to a Profile that does not match the email address. In other words, the aggregated email address from the cookie profile may be different from the email address that was actually submitted in the form. For example:
   1. a. The Contact or visitor may submit the form with their personal email address, but the cookie session is associated to their work address. This can happen when two or more users share the same computer
   2. b. The Contact or visitor may be submitting the form on behalf of another person or is submitting back to back forms with different email addresses.
   3. c. The Contact or visitor has more than one Eloqua contact record and/or is testing with multiple email addresses.
2. The visitor could have their browser cookies or javascript disabled, in which case NO profile information can be tracked whatsoever. It is also possible that the user's company laptop could have other custom security restrictions that prevent cookie tracking. 

If you have not gotten your Markie submission in yet, it's not too late! Good news. We've EXTENDED the deadline out a week to SUNDAY, AUGUST 31. No further extensions will be granted, so be sure to get your entry in by that date. Read on to get more details about this year's awards program, and visit our website to see an updated list of categories and details on how to submit.

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

We're pleased to announce that the 8th Annual Markie Awards are finally here! Since 2007 we have been formally honoring your marketing excellence with the Markie Awards and each year it's become bigger, better, more exciting, and more competitive. The winner in each category receives a beautiful statue to announce to the world what they’ve accomplished. This is your chance to shine and earn the recognition that you deserve!

New for 2014, the European and North American Markies will combine into one Global Markie Awards program, with a ceremony to take place at Modern Marketing Experience Europe in London this October. The submission period has JUST been extended one week and is open NOW through SUNDAY, August 31. No further extensions will be granted, so be sure to get your entry in by that date. See our updated list of categories, get the full details on how to submit, then prepare to WOW us with your achievements!

This year’s Global Markie Awards will feature the following 12 categories: (submission documents are available to download at the bottom of this post) [Note: Submissions for the 2014 Markie Awards will only be accepted for these categories.]

• Best Cross-Channel Marketing Program (NEW)– Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Are you attracting or retaining your ideal customers? If they’re fiercely loyal, become brand advocates, or are simply driving revenue then you know you’ve got a winner. Share your program details and your metrics with us.

• Best Data Orchestration (NEW) - Every modern marketer knows that inaccurate, inconsistent, or old data decreases marketing effectiveness. But data hygiene is just the start. Then you need to add a data management platform and activate the data. This award recognizes organizations that have made orchestrating data a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI.

• Best International Campaign– Impress us with a campaign you’ve run outside the United States. It may have been in multiple countries in multiple languages, a modification of program originally created in the US and re-launched in another country, or any variation in between. Measurable results – especially in comparison to non-localized campaigns – will be critical in demonstrating success.

• Best IT – Marketing Collaboration (NEW)– Have your IT, marketing, and sales teams overcome organizational silos and cultural hurdles to collaboratively spark the creation of something completely new:  A stunning approach where data management or business intelligence insights bring about new levels of customer insight, real-time decision making capabilities, improved marketing and sales efficiencies, or a better customer experience? Finalists in this category think beyond the norm and consider how they can work with IT to leverage tech investments far beyond marketing automation to positively impact the business and revenue.

• Best Lead Nurturing Program - Do you have a sophisticated lead nurturing program that delivered measurable results? Does your program make decisions that matter and result in actions that are compelling? Do you have creative workflows or interesting segmentation? Tell us about it and you might take home the Markie.

• Best Social Campaign - Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Has your brand used social media in new and interesting ways or as the centerpiece of a successful new program? Have you seized social media opportunities and generated proven results? If so, this is the category for you.

• Content is King– Drawing in prospects with engaging content is an important piece of modern marketing. If you’ve aligned your target personas and the buyer’s journey to your content strategy, this Markie is for you. Tell us how your content converts prospects, sustains customers, and impacts revenue to take home the statue. Winners of this Markie will have a holistic, team-wide approach to content marketing that sets them apart from their competitors.

• Extraordinary Email - Yes, email can be extraordinary. In fact, there are some email communications that are so well written, so masterfully designed, that it’s only a question of when people will respond, not if. Achieving extraordinary response rates isn’t luck. It’s the result of great targeting, content, personalization, and timing. Show us your best performing email—whether it’s fancy HTML or simple text—and the response it drove to compete for this Markie.

• Integration Innovation - Have you taken advantage of integration to enhance your processes or improve your analytics? Tell us about the successful ways you’ve used third-party cloud or other applications to streamline and enhance your marketing efforts, or how you’ve used APIs in interesting ways. Your results of time or money saved, increased response rates, improved productivity, or better targeting will help you win this Markie.

• Metrics That Matter - This award recognizes an organization that has moved beyond reporting on simple clicks and conversions and can now make strategic business decisions based on the metrics they measure. Explain how you quantified to justify, reported on ROI, or demonstrated marketing’s impact on the business to be recognized for your performance.

• Modern Marketing Leader of the Year - Just as great people are the foundation for successful businesses, innovators are often the driving force behind exceptional marketing. You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Tell us about their achievements to secure their own personal Markie statue! (Please note that this award will be given to an individual [VP or CMO], not an organization.)

• Most Creative Marketing Campaign - Sometimes all of the pieces align to create a fantastic marketing campaign—the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results. Inspire us by sharing your creativity in screenshots or links.

Here are some answers to our most Frequently Asked Questions: (click the link to see all FAQs)

What are the Markie Awards?

The Markie Awards celebrate and recognize excellent marketing — when right-brain creativity and left-brain analytics combine together for greatness. The winner in each category receives a beautiful statue to announce to the world what they’ve accomplished. This is your chance to shine and earn the recognition that you deserve.

Who can enter?

Any marketer anywhere that has demonstrated results from their marketing activities.

How do I enter the Markie Awards?

We will accept submissions for the 2014 Global Markie Awards June 23 - August 31. No exceptions will be made, so be sure to download your entry form below and get started now in order to meet the deadline. Finalists will be announced September 12 and winners will be announced October 15.

If I cannot attend the Awards Ceremony can I still enter? Can I still win?

Absolutely. Although we would love to see you all at Modern Marketing Experience Europe, but we understand not all finalists will be able to make it to London. Several past winners have been unable to attend and instead designated someone to accept on their behalf.

Can I enter more than one category?

Yes. For example, you may want to submit your cross-channel marketing program and your lead nurturing program, each into their respective categories. However we ask that you enter a specific campaign into only one category.

I want to enter in a category from last year, but I don’t see it on this year’s list of categories. Can I still enter in this category?

No. In order to keep the Markie Awards fresh and relevant to Modern Marketers, we review and revamp our list of categories each year. We will only accept submissions for the categories listed for 2014.

What makes a winning entry?

Visit the Markies website to read entries from our previous finalists and winners.

If you have further questions that are not answered on our FAQs page, please feel free to post them here or send me a direct message.

We can't wait to see your amazing submissions!

I can see I can edit the font color or add a font highlight but I don't seem to be able to change the background color of the outline of the footer - is this the case????

Hey guys. I have been tutoring some McAfee peeps on HTML email design and I noticed that I can't find all the resources that I mentioned in my EE12 presentation so I thought I'd create a new document and load it up with the best resources on HTML email design so that the Eloqua community as well as my McAfee guys can benefit from the content.

If there's a killer resource that you know of that's not listed here, please add it. 

• EE12 - Do It - McAfee - HTML Email Design  (Eloqua Insiders Access Required)

• Techniques for Overcoming Poor CSS Support in Emails

• Using CSS in Email Newsletters
  
  
• Banners, Buttons and More - No Photoshop, No Problem
  
  
• Email design resources

That's all I could find for now. Please let me know what I missed.

Please let us know which day works best for you.  We are thinking of a 3 PM start, on either of these days. Once we decide the date, we will work on the location and provide an update  Thanks!

We are drafting an email and it is complete with the exception of a stray image that is lurking somewhere and we can't find it!

Dratted thing must've been duplicated when we inserted and then dragged off the page. Now it cannot be located in WYSIWYG editor so we can delete the dupe. I've gone to edit source in all the text boxes to no avail. And I've looked at the HTML from the webmail version HOWEVER since it's built in WYSIWYG I can't get to this code to fix.

Anybody have an idea how I can hunt down this stray image and delete it? The stray image is visible on the left when I send the email to a contact (as seen in the image below), but not visible on the draft email in Eloqua and we can't figure out how to get to layers where it might be located. Any help you can provide would be greatly appreciated!!

I have a list of 3K contacts, which we need to mark as unsubscribe but those are not the part of Eloqua Database at present.

Is there any specific method to upload these contacts as Unsubscribe or I can just upload them with unsubscribe option in purpose.

There are many use cases for landing pages. Email Links, PPC, Organic etc. What Services do you use?

If you use a combination of services, please add them in the comments

Hi everyone

I’m in the process of putting together a dashboard to share every month on email metrics. I’m interested to see if anyone has any ideas or examples to share. Curious to see what metrics you think are important to share and how you’re displaying this information. Audience is manager level.

Thank you!

oa

Hello Topliners!

Are you measuring service level agreements (SLAs) between marketing and sales? (Example SLA: Sales has 24 hours to respond to all "A1" scored leads or they revert back to marketing. Example Measurement: The team in the West always meets the SLA but the team in the East is struggling.)

I'm looking for a few examples of Salesforce.com dashboards or reports that measure SLA adherence. Would you be willing to share a screenshot or two with me? Feel free to blur out whatever names/data you need to in order to protect the guilty innocent. Also, if you would prefer to just share it directly with me and not here on Topliners you can email me at hfoeh@lattice-engines.com.

How will this be used? I've had this question lately from several Lattice Engines customers: "How can I measure the effectiveness of the SLAs that I'm implementing?" So I'm working on a best practices document and I really need a few real-world examples. Who better to ask than the Topliners community?

Many thanks!

Heather

At Suyati, we already have a series of connectors in place, including one for Eloqua. You can just plug it in, with an easy and quick installation procedure. Get in touch with us: kslatha@suyati.com.

Thanks,

Kiran