The Data Card Evaluator app lets you evaluate a group of data cards associated with a single contact. From this group, you can determine a wide variety of values. Numerical values can be calculated like the maximum purchase price, average, sum, or minimum. Date fields can be similarly evaluated, such as the latest event registration, or first webinar attended. For any of those evaluations, you can also pull a related value such as the product ID of the highest value purchase or the webinar name of the most recent webinar attended. This value is placed back in the contact record, and can be used for further efforts.
Requirements:
Although Eloqua does not charge for access to this app, it does require that your Eloqua Subscription includes access to Data Cards to leverage this particular app. Please contact your Account Director if you are unsure of your subscription details.