Data Card Evaluator
The Data Card Evaluator app lets you evaluate a group of data cards associated with a single contact. From this group, you can determine a wide variety of values. Numerical values can be calculated...
View ArticleEvolving Your Email Strategy Thru Benchmarking and Re-Engagement
I am a sucker for an email blog post with helpful tips on how to improve my marketing prowess, so when I got an opportunity to co-present a webinar for evolving email strategy I jumped at the chance....
View ArticleDoes anyone know how long it takes for form submission data to populate in...
We're testing the new 'email opt-in' field for our anti-spam campaign. Thanks!
View ArticleUp sell Product Add-ons, leveraging usage data and automation
We have a markie award winning, customer lifecycle program for one of our products. Sales and marketing had aligned a 100% to make this a success. This product line also offers several valuable add-ons...
View ArticleHow do you create your emails?
We're a very small team, and new to Eloqua. So far have been using the WYSIWYG editor, but are likely switching to HTML templates. If you can let me know what you use, and who you have them designed...
View Articleform redirect that is not a redirect
Hi there! I would like to have a form upon submit to not redirect to another page, but rather, replace the div containing the form with a thank you/confirmation message. Am I stuck importing the Eloqua...
View ArticleAre Legal and Compliance Teams a Part of Your Communication Process?
If so, how integrated are they into the development, execution, and approval of marketing communications?
View ArticleHow many offers/pieces of content do you use?
As more content is created there is a careful balance to provide content in the right context while also not providing too many choices. It got me thinking I should ask the community. Please feel free...
View ArticlePersonalization in subject lines
Do you use personalization (i.e. first name field merge) in your subject lines? While we have had some success with this, I recently read an article saying the 3/4 of the people will not open your...
View ArticleBest Day and Time to send Emails- High time for marketers to get it right
It is a well proven fact that email is 007 when it come to the most important channel of marketing. It is one of the proven weapons which Marketers use for acquiring, nurturing and retaining the target...
View ArticleDo you leverage a preference center?
Does your organization use a preference center? If so please leave a comment of the types of things you allow preferences to be set.
View ArticleSearch all Custom Data Objects at once?
I have a contact and I want to see if they appear in any of our Custom Data Objects. Is there a way to search all of them at once rather than having to open each one and search there? Thanks.
View Article3 Financial Services Companies Killing It With B2B Digital Marketing
As I read through industry publications and listen to thought leaders present case studies I find that they often overlook one very important piece of the financial services business. Many examples...
View ArticleCASL Preparation Refresher
July 1 is rapidly approaching and I'm sure everyone is working hard to prepare their CASL readiness programs. Here are some quick reminders to help you along. 1. Audit all existing collection points....
View ArticleScheduled Maintenance Advisory: Sunday, June 22nd, 2014 / All Clients
Scheduled Maintenance Advisory for Sunday, June 22nd, 2014 Eloqua will be performing scheduled maintenance on Sunday, June 22nd, 2014, between 5 and 11am EDT (UTC -4). Downtime effect as follows....
View Article2 Pharmaceutical Companies Growing Awareness through Social Media
Social media has faced resistance in the pharmaceutical space for 2 reasons; compliance and proving return on investment. While the industry is certainly making strides on the compliance front, many...
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