Wow...the feeling of success. When I was handed Eloqua few years back with close to 200k contacts I was happy.I thought what could go wrong, I have all these people to sell too, but my open and click through rate was always around 10-15%. Not realizing the truth behind the database, i kept on going.
Then I spend 3 days with brilliant marketing minds in world (@EE13) and when I got back to my desk the first thing I did was run a re-engagement campaign. What to know what I learned?
More the 70% of database were inactive contacts who have not done any activity for the last 5 years. Now that I have cleaned my DB and seeing more then 60% open/click through rate, I feel as if I have lost the last 10 lbs of my own weight.
Take to ask for pay-raise ;-)