A Modern Marketing Luminary is a thought leader with proficiency in the Five Tenets of Modern Marketing. He or she is capable of defining effective modern marketing strategies and implementing them with Eloqua. By design, the Modern Marketing Luminary is a difficult title to earn and will not be for everyone. Those who obtain it are truly thought leaders and an example to others in our industry. Attainment of this status will not only be meaningful for the individual, but to their peers and other organizations.
Requirements to Attain the 2015 Modern Marketing Luminary Status:
In order to qualify for the Modern Marketing Luminary, you must first complete the following prerequisites:
1. Pass the Eloqua Masters Exam
2. Complete ALL Tenet Specialty Courses
(Click to Enlarge. New classes for 2015 in bold)
Once you have completed the prerequisites, an individual will be required to successfully complete the following THREE items to qualify for Luminary status:
- Luminary Exam (*Coming Jan 2015*)– This exam is only available to individuals who have passed the Eloqua Masters exam and have completed all courses in the 5 Tenet Specialties (see above). Access to the Luminary exam is assigned the first week of every month to all who earned eligibility in the previous month. (The Luminary exam will be available to all who are eligible by the end of Jan 2015.)
- Hands-on Practical– A hands-on exercise that requires you to apply your Eloqua knowledge and skill by finding a specific number of errors within a Campaign. Login credentials for the Luminary Eloqua Sandbox will be assigned to individuals who pass the Luminary exam. More information on how to submit your answers for this part can be found here.
- Thought Leadership– A Topliners blog post showcasing a Campaign or strategic initiative that was implemented as a result of what you've learned from Eloqua University and the Topliners community. Specific requirements for this post can be found here. You can begin drafting this post at any time, but it should only be published after you have completed the exam and hands-on practical.
What Happens When I Complete the Luminary Requirements?
We will be in close contact as you progress through the Luminary requirements and recommend you use this checklist to help you stay organized. When you have completed ALL the requirements, you will need to submit the Application for 2015 Luminary Status. The Eloqua University Luminary Committee will review your application and respond within 5 business days confirming you have achieved the Luminary status or with further instructions.
** IMPORTANT ** Applications must be received by December 15, 2015 in order to qualify for the 2015 Modern Marketing Luminary status. If you submit any of the above requirements after December 15, you will no longer be eligible for the 2015 Luminary, and will be encouraged to apply for the 2016 Luminary title. No exceptions will be given.
Badges and Yearly Renewal
As with the Masters Program, those who achieve the Eloqua Modern Marketing Luminary status will receive a badge on Topliners and special recognition at Modern Marketing Experience. Based on overwhelming feedback, the titles are achieved yearly to maintain relevance. Already have your Masters or Luminary title from a previous year? Don’t worry, you don’t have to redo everything to renew your title! Click here to view the requirements to “bridge” from 2014 to 2015.
This program is recognized throughout the Sales and Marketing industry and made available exclusively to Eloqua University's All Access Education Pass subscription base. For this reason, you must have an active All Access Education Pass at the time of completion in order to qualify for the Eloqua Masters or Modern Marketing Luminary. We've created a helpful document here on Topliners to try and answer many of the common questions you may have (how do I receive login credentials to the Sandbox, when will I gain access to the exam, etc.). You can access that here.
We’re incredibly proud of the Modern Marketing Luminary program, and of those individuals who have taken on the challenge. We look forward to seeing you in class and watching your continued growth. Should you have any questions, leave a comment below or contact us directly at eloqua-university_ww@oracle.com. Good luck!